Mobile App Marketing

Mobile app marketing is expanding rapidly on every mobile platform. The iPhone, iPad, Android, BlackBerry and Windows 7 each have thousands, in some cases hundreds of thousand of apps to choose from. Mobile Marketing including “In-app” advertising is a new and unique promotional medium that is affordable and effective. Around the world, approximately 2 billion people utilize cell phones, which will ultimately turn into a preferred method for users to consume content.

One general advantage to mobile app marketing is the opportunity to introduce a customer to a new promotional campaign with the goal of leading the customer to a mobile website.

There are many additional advantages to mobile marketing including:

Mobile App Marketing is Affordable
The cost for app developers is comparable to direct mail costs.
Mobile App Marketing is Effective
The response rate is higher than traditional advertising methods.
Mobile App Marketing is Personal
Content can be directly targeted to individuals.
Mobile App Marketing is Viral
Promotional content has built-in tools for forwarding and sharing.

Successful mobile marketing campaigns generate a powerful brand impression through mobile app development.

As stated above, the mobile app market has countless choices for apps. What can app developers do to make their app successful? There are various tips and techniques to make your app a hit, just like the popular app Angry Birds. Building a mobile app can be expensive. When going through the design process, there are a few things to keep in mind.

First and foremost, conduct market research. What this means is look at the apps in the app store. Learn from the good and the bad. Efficient market research is beneficial to the mobile app’s overall success.
Second, make sure there is an experienced app development company or designer working on the mobile app. The user interface is a key component for the success of the application. Users expect a seamless interface between screens. This is even more important when the mobile app costs money to download, because the expectation for an elite design is greater.

Third, promoting your mobile app is absolutely necessary to make a splash in the competitive mobile app market.
Some additional thoughts to keep in mind
Select a target audience. Promotional efforts have to be centralized to receive the largest response in downloads. As time continues and the success of the mobile app grows, users outside of the target audience will start to download the app.

Incorporate social media. Allowing users to share high scores and information about the game on Facebook is like word of mouth promotion, and it allows the mobile app to go viral. This enhancement on the mobile app is another step for fast mobile app marketing success.

Make enhancements to the app over time. Upgrades give the impression of quality and may help the apps ratings in app market places.

Mobile app marketing takes time, effort and commitment. Find your passion, and stay focused. If mobile app marketing is done correctly, the rewards are great. Don’t be afraid to dive right in and take a chance in the mobile app world. If you follow these mobile app marketing steps, your mobile app could be the next big thing!

Zco Corporation is an app development company offering services for iPhone app development and iPad development