If you’ve watched TV for any continued bulk of time in the accomplished 5 years, you’ve acceptable apparent at atomic one of Apple’s commercials. From the “I’m a Mac” series, to the added contempo “if you don’t accept an iPhone…” campaign, the company’s bartering has been top notch.
But the TV ads aren’t awful admired because of their content, humans adore them because they work. They portray articles that accomplish technology simple and simple to use, and that’s adorable to the accepted public. But Android on the added hand…

While I accede that Android (and its 60+ accessible models) phones are currently assault Apple in marketshare, there isn’t a individual accessory that has awash anywhere abutting to the bulk of units as the iPhone 4 or 3GS. And as far as tablets? Forget about it.



In case you haven’t noticed, Apple articles aren’t just for Starbucks-drinking hipsters anymore. Through advertising, Apple has assertive the accepted accessible that their articles are simple to use — abating the abhorrence that technology is complicated.

This iPad 2 bartering is the absolute archetype of Apple casting its artefact to the masses, not just to the geeks. “Faster, thinner, lighter, those are all acceptable things. But if technology gets out of the way, aggregate becomes added delightful.”
But for some reason, Android-device-makers assume absorbed on acid their ambition admirers down to just the humans that accept agreement like “1 GHz processor” and “4G LTE.” It’s acutely axiomatic in this contempo Droid Bionic ad.



Did you see the subtlety-placed Bionic features? 8MP 1080p HD, HDMI terminal, and bifold amount processor can all been apparent in the aboriginal 30 abnormal of the advert. The botheration is that the accumulation of humans that accept what those things are, is adequately small.

Obviously you can’t adjudicator a company’s business action off a individual commercial, but you get the idea. My mom, who is by far the atomic tech-savvy being I know, has an iPhone. She bought it because it looked simple to use. Weird.

With Apple accepted to absolution added than one new smartphone archetypal this Fall, on assorted new carriers, Android is traveling to accept to footfall up its business game. It can’t accumulate relying on bargain prices and 50 altered handsets to advance its bazaar allotment lead.